Building Global Business: Culture Matters

If you are about to embark on an international business trip, expecting a visit from a foreign business delegation, or simply are keen to explore cross-culture dynamics, then this seminar is for you!  Please join us for a seminar examining how we act and interact when immersed in a new culture in an overseas market.

Dr. Meg Ryan, Director of the Center of Excellence for Global Trade and Supply Chain Management, will discuss the impact of culture on perception and introduce a framework for understanding behavior with some intriguing cultural nuances of power, time, and uncertainty. She will examine strategies for communicating effectively while respecting differences.

Agenda:

4:00 – 5:00 pm  Seminar

5:00 – 7:00 pm  Networking & Social

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